School of dragons game crashes1/31/2024 Streaming platforms like Netflix have also taken K-dramas to audiences that might never have otherwise seen them. To a large extent, say experts, it might boil down simply to high-quality storytelling, smartly delivered in a way that works across geographies and resonates with women in particular. The short answer: Like a good K-drama script, it is complex. The rise and rise of such shows comes amid a wave of popularity that Korean culture is riding move broadly - from K-pop music and bands like BTS to Oscar-winning films like Parasite.īut what is the secret sauce turning K-dramas into blockbuster hits across the globe? And what does the future hold? Squid Game was an undisputed winner, and is Netflix’s most-watched series. Those who win each game advance to the next those who lose die. The competition involves a series of games. Nothing captured their international appeal like the stunning success of Squid Game, the 2021 show about a contest in which people desperately in need of cash participate. Some researchers have recently suggested that K-dramas represent “a significant contraflow to Western-dominant transnational pop culture”. Nearly a quarter of a century after journalists at the Beijing Youth Daily coined the term ‘Korean Wave’ (or ‘Hallyu’), startled by the growing popularity of South Korean entertainment exports in China and across Asia, that trend has exploded globally.įrom Iraq to India, and Mexico to Morocco, Korean dramas have captivated audiences, bringing in billions of dollars in investments for the production of more such shows. What do a devastating zombie virus, a brilliant lawyer on the autism spectrum, high school bullying, and children’s games with deadly twists have in common? They are the themes underpinning four of Netflix’s 10 most-watched non-English shows - ever.
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